This popular phrase came up two times this week, and it got me actually thinking about its meaning. “Why reinvent the wheel?” is such a common vernacular that it can be easy to ignore its actual relevance. Both in work—regular work and real estate work—it came up in regards to “innovation,” though, this phrase sounds almost counter intuitive to innovation at first glance. The wheel was invented as a round, simple rolling object, a design we still utilize today. If this simple object has had such a lasting impact on the world for centuries, why feel the need to fix it or recreate it when it already works?
Innovation is about creating new ideas, products, even leads but think about the greatest “inventions.” Many of them were really more of improvements to already existing innovations from years or decades earlier. Take the IPhone, for example, perhaps deemed one of the greatest innovations of our generation. Though there has been a new generation to come out every other year, the consumer sees each product as its own innovation. However! What Apple is really doing is not reinventing their wheel, just sharpening it, tweaking it, giving it a good oiling. At the end of the day, it is still the wheel.
Two main tasks I have been working on have been creating a logo for a project at work and also generating leads for my real estate endeavor. This phrase rung true in both instances. I remember a time when I would try to think way outside of the box, to try a method no one else had ever used to see if it might score me a competitive advantage. Let me tell you… It often does not. People will instead tell you to steal from the pros, do what they are doing because it is proof that it is already working.
When it comes to my task in creating this new logo design, I had this phrase in mind. I knew we wanted something with our company emblem on the design and also the name of our new program. “Why reinvent the wheel?” I said. “We already have a company emblem, so why not use it.” My final product had been a spin-off of our already-existing company logo, erasing some of the old wording and inserting some color and the name of our project. My team loved it! I made 12 different variations of this, which all came from essentially and already existing design.
Next is my real estate endeavors. Overtime I had learned my lesson about marketing and generating leads, which had been a direct derivative of this phrase. Many people rely on fancy marketing and social media to hopefully obtain leads, having little control over who and how many people will see it and, if they are lucky, reach out. But, I know the one method that has worked timelessly… Cold calling. As uncomfortable as it may be for everyone, if this is a method that every sales book, mentor, coach, etc. has suggested WORKS, why try anything different? That is just my own opinion on the matter.
This week I was able to really exercise the meaning and actions this phrase prompts in my own life, intentionally. We will see if this logo goes over well with upper management and if I will get any more listing appointment prospects from my cold calling method.
You can grease it, but don’t reinvent the wheel.